So you have to get a job? Be happy!
A friend on one of the MLM forums posted this powerful little tid-bit today, and I thought that I would share it with all of my blog readers:
I was reading an entrepreneurial forum earlier today and someone had written that, although they’ve spent time and money chasing the work-from-home dream, they were being forced to start a new job this week.
Perhaps because it’s the goal of many to become successful enough to kiss their boss goodbye and turn part time hours into a full time income, they belive that rejoining the work force is an admission of failure. But getting a job is not the end of the world. In fact, it could be the beginning of giving your home business the shot in the arm it needs.
Consider the following:
1. J-O-B is not a bad thing. If a J-O-B keeps you Just Over Broke (ie. in the black financially), you can quit worrying about paying your bills. Turn your attention to the best ways to build long term business growth, rather than short term “the mortgage is due in 3 days” business planning. I think you will find that the steps you take are radically different.
2. Learn new skills that will help you in your business. This can include volunteering for new job responsibilities, attending in-house training, or taking advantage of tuition reimbursement through your company. Look for skills that will not only help your employer, but are transferable to your business skill set.
3. Study the sales and marketing departments. How is your company dealing with economic realities? How are they motivating and incentivizing sales staff? Is this something you can tweak for your team? Is the advertising department moving more funds away from publications, radio, and tv, and more money into internet- and socially interactive methods? How are they adapting the sales message for this new media?
4. Market Reserch. Depending on your business model, talk to your fellow employees. What are the buzz words? What are their concerns? How important are price points in their buying decisons? How can you translate this one-to-one knowledge to your business?
5. Find a Mentor. Developing a relationship with a mentor not only helps your work company, but can grow into mentorship for your business as well. Many highly skilled employees have always wanted to start their own businesses but have never followed through with it and may be delighted to help you.
6. “Donate” a few hours’ pay toward your home business marketing efforts. For instance, the last four hours of the week goes toward pay-per-click advertising or purchasing leads. This plays up one of the positives of a job because you can now infuse your business with “guilt free” promotional funds!
7. Build your customer base. As you hear of others who may benefit from your products or services, pass along a business card so they can learn more.
8. Always be asking how you can apply what you are doing/learning to your home business. This is a good exercise for any type of business you study. Learning to extrapolate your observations for use in your business provides “outside the box” ideas you may be able to incorporate to grow it even faster and stronger.
9. Be thankful and appreciative. Going back to a part or full time job does NOT brand you a failure. To even land a job in this economy is great…and says a lot about your ability and strengths. Think of it as a part time sabbitical from your business and make the most of it!
(C) 2010 Debbi Bressler
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