Healthy Coffee USA – Will this Java Add up to all the Jive?
May 25
As I promote my own business on safelists & traffic exchanges, I saw an ad for a new “Healthy Coffee” MLM. The new company is called “Healthy Coffee USA”, and I began to wonder if this company is going to be any different than any of the other coffee MLM companies.
To be honest, the first thing I thought when I heard of this new company offering a single product category was: “Oh, no … not another MLM coffee deal!”.
Here’s my review of the company, its product & compensation plan:
1. Company track record – With every new company to hit the scene, it will take some time for it to build some credibility in the industry. This company is too new to give it any kind of track record as it stands. So far, it doesn’t have any complaints against it in the BBB.
2. Financial strength – It is extremely hard to determine the strength of a new company’s finances. You do have to remember that 95% or more of MLM companies don’t make it past the first 5 years.
3. Strong management – It’s really hard to measure up the strength of the management team of this “up-and-comer”, as I’ve never seen them around the network marketing arena before. I have to question the longevity of this company that has management without network marketing expertise.
4. Unique consumable products – Unfortunately, there are at least 3 other network marketing (i.e. Gano Excel, OrGano Gold & Boresha) companies that market a “ganoderma” coffee product. It’s not exactly a product that is “breaking down the doors” to say that it’s the first product of its kind on the market.
5. Competitive pricing – At $25 for a packet of 20 individual serving “sticks”, it seems like a high price to pay for healthier coffee alternative. That works out to about $1.25 per serving, and I think that’s a bit hard to swallow (if you’ll pardon the pun).
6. High reorder rate – I haven’t tasted this coffee yet, so I can’t really comment on how well the reorder rate will be with this coffee. If somebody is willing to send me some samples for me to test, you can e-mail me here (just click on the link to e-mail me), and I can supply you with my mailing address.
7. Low attrition – It’s hard to say what the attrition rate is, as this company is still too new to measure it up.
8. Low personal production requirement – This company does have one thing going for it. It has a very low personal production requirement. The downside is that the company requires that you buy more product every month to qualify for your commission check as you move up the ranks in the pay plan.
9. Low entry costs – This is one of the areas that may not be good for them. There are 3 product packages: Gold ($99), Platinum ($299) & Diamond ($499).
10. Timing vs. trends – It’s not the first “healthy coffee” MLM to hit the market, so it’s got a lot of competition.
11. Legal, fair, balanced competition – Here’s where the company fails miserably. Your bonuses (fast start & power bonuses) are paid to you based on the product package that you purchased. You are also paid 10% on the volume of your “Less-Volume Sales-Team” (i.e. if you have 2,000 GBV on your left sales team & 3,000 BV on your right sales team, you will be paid $200). The matching bonus range from 4-10%. The car bonuses only start to kick in when you attain and maintain a rank of “4-Star Diamond” (40,000 GBV on the Less-Volume Sales-Team) or above for 12 consecutive weeks (very hard for the “Average Joe” to get that kind of volume in one leg … let alone both legs!). The Global Bonus Pools are also impossible to meet for the “Average Joe”. You have to attain the rank of at least “4-Star Diamond” and have at least one “3-Star Diamond” personally-enrolled to qualify for this bonus. Ouch!
12. No risks – There are many risks associated with every “start-up” company. This is one company that I would have to say that “does not favor the little guy”.
There are too many negative factors to consider this a good company. I cannot recommend this as a company that can give the “Average Joe” a decent residual income, and it’s also too new! To sum it up, I’d let this company “steep for a while” before it can prove itself. This company definitely gives a bad taste in my mouth.
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Great Post, Thanks.
Very nice information. Thanks for this.
Can you provide more information on this?